Day 6: Twix...a history

I decided to post some info on an American candy bar...TWIX! Twix is a chocolate-covered cookie bar made by Mars, Inc., consisting of a butter cookie centre topped with caramel and coated in milk chocolate. First created by Mars Limited in the UK in 1967 at the company’s Slough factory which is also where the current Mars Bar was invented by Forrest Mars Sr. in the 1930s. In the years after its creation the Twix candy bar was released throughout Western Europe under the name Raider. Criticism of the Twix advertising campaigns continued thru most of the 1990s and into the new millennium over ideas that the Twix brand was being marketed at young teenage men with insatiable sexual appetites at the expense of women. Several womens movements described Twix advertisements as being similar to beer ads in that young men unlucky in the love stakes would be able to attract gorgeous women simply by eating a Twix candy bar. Slogans such as “Twix her!” and Let’s Twix it together” were developed. The last major controversy surrounding the Twix brand occurred in 2007 when Mars, Inc in Europe started replacing the whey used in their candy bars with animal rennet leading to a large protests and negative press publicity against Mars, Inc by vegetarians who previously were loyal to Mars candy because it was vegetarian.

Who knew this candy bar had such a controversial history!!

On a lighter note...I discovered that the Twix bar comes in more flavor varieties than I was aware of!

-Triple Chocolate Twix-chocolate cookie and chocolate flavoured caramel


-Twix Java-chocolate cookie with coffee flavoured caramel


-Peanut Butter Twix-peanut butter replaces caramel and the cookies is chocolate


-Dark Chocolate Twix-dark chocolate coating



-White Chocolate Twix-white chocolate coating


*Couldn't find pics for these....sorrrrryyy! >_<*

-Chocolate Fudge Twix-chewy fudge filling in place of the caramel
-Cookies n'Creme Twix-cookies and cream filling in place of the caramel
-Choc 'N' Orange Twix-
-Twix Mint-